Colour Psychology in Branding: What Your Palette Says About You
- The Becky Effect Edit
- Apr 11
- 2 min read
Updated: Apr 30
Ever wonder why luxury brands love black, or wellness brands lean into soft greens and neutrals? That’s colour psychology in action. The colours you choose for your brand say a lot before you even say a word. Here’s how colour influences perception and what your palette might be telling your audience.
